Rugby's premier European event will continue to be sponsored by Heineken for at least the next two years. The competition has been called the Heineken Cup since it was launched in 1995.
And an extension of the sponsorship was announced on the eve of Saturday's final between Perpignan and Toulouse at Lansdowne Road.
"I believe this extension will ensure that the sponsorship will continue to be seen as one of the best and most recognised sponsorships in sport," said European Rugby Cup Ltd chairman Jean-Pierre Lux.