"The start we've had means survival is in our hands," said Coates.
"We will be trying to strengthen in the January window and hopefully, with a bit of luck, we'll stay up."
Meanwhile, Coates also said the search is ongoing for a replacement for George Foster, who left his job as Stoke's academy director to take up a role with Glenn Hoddle's soccer school.
"It's a big appointment because it's a difficult job and suitable candidates are hard to find," said Coates.
"We have one or two people in mind who we think are good candidates."
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