Queens Park Rangers will cap the number of season ticket sales for the first time in the club's history.
The limit means there are only a few hundred season tickets left before the new campaign gets underway.
Deputy managing director Ali Russell told BBC London 94.9: "We've decided to cap it at 10,000.
"We've had fantastic demand for season-tickets, there's a huge feel good factor at QPR at the moment and we're absolutely delighted with that."
Russell added: "I think we're very conscious that people are starting to talk about a recession, not everyone can afford a season-ticket so we certainly want to have tickets available for those people that potentially can't afford a season-ticket."
But despite the potentially challenging financial times there has been a phenomenal demand that has seen thousands of fans secure their seats for the club's quest to return to the Premier League.
There is no doubt that the increase in ticket sales has been helped by the ongoing changes at the club.
We're actually starting to connect with new fans
QPR deputy managing director Ali Russell
The upcoming season is the first full season since Flavio Briatore, Bernie Ecclestone and the Mittal Family completed their takeover of the Club.
And the summer break has seen the arrival of a new manager, Iain Dowie, along with five new signings.
"I think it's the right thing to do. We're trying to grow the fan base and really grow the club from the really strong base that we've got., added Russell.
"We're actually starting to connect with new fans, which is great and we've got prices for every type of fan."
E-mail this to a friend 
Printable version 
Bookmark with:
What are these?