Flavio Briatore (left) took over at QPR last September

QPR have announced a three-year sponsorship deal with Gulf Air.

Flavio Briatore, the Championship club's co-owner said "We are looking at globalisation. I want to have a recognisable brand for QPR."

QPR Holdings vice-chairman Amit Bhatia told BBC London 94.9: "What's there not to be excited about? It's a club that I believe is going places.

"The feedback that I have got from supporters has been very positive. People seem excited."

Bhatia, the son-in-law of Lakshmi Mittal and the steel tycoon's representative on the QPR Holdings board, added: "We have set a record number of season tickets and towards the end of last year we had record attendances.

The next step is to be promoted Amit Bhatia, QPR Holdings vice-chairman

"The gameplan was not to go out and throw money at the club because we didn't believe that was the right recipe for success.

"Our commitment is long term. We want the best for the club. Therefore we buy younger players to build the club around."

Bhatia reiterated that the ultimate aim of the club's ambitious owners is a place in the Champions League.

He said: "In life you have to set achievable goals. The first was to avoid relegation last season.

"The next step is to be promoted. Whether that comes this season or in three years is not really super important.

"Subsequent to that, does the Champions League figure? Of course it does.

"I dream just like anybody else does. Should we be competitive in the Premiership? Of course, otherwise there's no point going up there."

And Bhatia insisted that there are no plans for Rangers to leave their Loftus Road home in the near future, despite the capacity being limited to just under 19,000.

606: DEBATE I really like the new kit LR

"We don't want to move," he said.

"However, if we were promoted and if the club becomes much larger and we needed a 35-40,000-seat stadium, at that point in time if we couldn't increase the capacity would we move? We'd definitely have to explore that.

"Today there is no desire to move and that's justified by the fact that we've just spent an enormous amount of money on refurbishing the stadium. If a move was imminent we wouldn't be spending the money here."