Charlton have signed a one year sponsorship deal with JD Sports

Charlton have signed a new sponsorship deal with JD Sports.

The deal, which was announced on the same day the club unveiled its two new kits for next season, will initially run for one year.

Charlton chairman Derek Chappell said: "These are difficult times for clubs seeking sponsorship deals, given the current financial climate.

"But we are thrilled that JD Sports see the value of being associated with Charlton and all the club represents."

JD sports chief executive Barry Bown said: "We are very pleased to be sponsoring Charlton for the forthcoming season."

The new strip revealed a new red design featuring white side panels and a further white horizontal panel across the chest.

The away kit is white with black side panels and a red and black stripe across the chest.