The Football League has secured an additional seven-figure three-year sponsorship deal with DIY retailer Wickes for the Coca-Cola Championship. Wickes will be termed the Official Home Improvement Partner of The Football League Championship.
Sir Brian Mawhinney, chairman of the Football League, said: "This can only be good for football.
"It will help boost revenue and begin to bridge the financial gap between the Championship and the Premiership."