 |  We will ensure that we continue to deliver a quality product |
The Football League has announced a new three-year sponsorship deal with Coca-Cola from the 2004-05 season. The contract will cover Divisions One, Two and Three and brings an end to the League's partnership with current sponsors Nationwide.
"This new agreement is good news and provides a tremendous boost for League clubs," said Football League chairman Sir Brian Mawhinney.
"It'll contribute significantly to the proposed re-branding of the League."
The League has made no secret of its desire to turn their competition into a more attractive proposition to enable them to compete with the Premiership.
Mawhinney believes the multi-million pound deal will continue to help League clubs on and off the field.
He added: "This just demonstrates the enduring appeal of our competition.
"Attendances at League games are at their highest levels for 40 years and our clubs play an integral part in their local communities.
"For our part we will ensure that we continue to deliver a quality product."
MMIX
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