Mason backed by West Brom sporting director Nestor

West Bromich Albion sporting director Andrew Nestor has told supporters the club intend to give head coach Ryan Mason and his staff more time "to settle".

Mason, 34, was handed the first managerial position of his career in June at The Hawthorns.

The Baggies won five of their opening 10 matches, but have won only three matches since October, slipping to 16th in the Championship.

In a message to fans on the club website, external, Nestor suggested there were no immediate plans to make changes.

"The solutions we have implemented are with a long-term view and we hope to see greater benefits from this in the months ahead," Nestor said.

"We are not interested in change for the sake of change, and we remain committed to our process, entrusting individuals with high integrity, skill and work ethic to move us forward.

"The turnover in personnel for our men's first team has been considerable in the past 18 months, and we believe we need to apply patience in our planning to allow the playing and coaching staff to settle."

"Time and consistency are important ingredients for success, particularly after periods of sweeping change."

West Brom owner Shilen Patel explained in an open letter in June, external that the previous ownership had left the club in "a precarious financial and regulatory position, which demanded not just massive funding but also urgent attention and direct, personal investment".

That led to the summer departures of player of the year Torbjorn Heggem, star winger Tom Fellows to Southampton and on-field skipper Darnell Furlong to Ipswich which effectively helped avoid a points deduction.

Nestor also said in his statement that they were planning for the future both on and off the pitch.

"A total of 26 young players have signed contracts ensuring a pipeline for future player development," he added.

"The appointment of a chief business officer will come in spring 2026 with a focus on enhancing the club's revenue growth and financial competitiveness relative to our peers in the Championship.

"The evolution of our sporting department also includes a process that began in September 2025 to recruit a technical director - a newly-formed role within the club who will work alongside sporting leadership focusing on further evolution of the club's game model, squad planning and balance, academy operations and player pathways, and technology and performance analysis innovation."