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Episode details

World Service,22 Jun 2018,23 mins

Fighting Over Eyeballs

Tech Life

Available for over a year

A special look at online video as Instagram launches IGTV, a feature encouraging its users to upload and view longer footage from their phones. Plus we talk to Emmett Shear, co-founder of the games streaming site Twitch on its enduring appeal and how it can broaden its appeal to non-gamers. And, James Milne from advertising platform Outbrain tells us why he thinks video ads that you opt-in to see are more likely to be effective for brands. Presented by Rory Cellan-Jones, with special guest Rachael Krishna from Buzzfeed News, and BBC tech reporter Jane Wakefield. (Image: Stock photo of friends looking amazed at a smartphone, Credit: Getty Images).

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