Los Angeles Olympics 2028 to allow naming rights to be sold

Available for over a year

Organisers of the Los Angelos Olympics in 2028 have agreed a landmark deal with the International Olympic Committee allowing venue naming rights to be sold to commercial partners for the first time in the games history. Honda and Comcast are the first naming partners. Presenter Roger Hearing also examines why some Americans are drinking less and what this means for the big drinks companies like Carlsberg. And PostNord in Denmark has decided to bring to an end to 400 years of letter deliveries - and focus instead solely on parcels from 2026. We hear from there about what this means for the future of the industry.