Have brand partnerships on the Tube gone too far?

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A disability rights charity has raised concerns that the commercial rebranding of the Bakerloo Line may cause "unnecessary confusion" for some passengers. Signage along central London Bakerloo line stations is being rebranded as "Bakerl0.0" and "Waterl0.0" as part of an advertising campaign by Heineken to promote its zero alcohol products. TfL says advertising campaigns provide additional funding and are "fully assessed to ensure they do not impact services, staff or customers". But what do Londoners think? (Image credit: Heineken)