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Episode details

Radio 4,2 mins

Marmalade is becoming the preserve of older people

Radio 4 in Four

Available for over a year

Research suggests that marmalade is becoming the preserve of older people. Sales have fallen by around 5% over the past three years or so. Fraser McKevitt is from the Kantar Worldpanel who did the research, and explains to Winifred Robinson what they found. First broadcast on You & Yours, 24 February 2017.

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