Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Find out how to listen to other BBC stations

Episode details

World Service,06 Feb 2002,13 mins

Available for over a year

Campaigners in Bengal use entertainment to spread health information. When people are bored they don't listen, so if authorities transform dull information into something exciting they will see results. This is a programme from the BBC World Service Archive and was originally broadcast in 2002.

Programme Website
More episodes