Apple, Apps and Ads

Available for over a year

As Apple unveils its latest shiny offerings - we ask if the famously consumer-focused company can appeal to serious business users. And is the company's boss, Tim Cook, right to predict that the "future of TV is apps"? Plus - are we becoming increasingly intolerant of advertising on mobile? We examine what the rise of ad-blocking means for the future of the web, and who pays for it. Rory Cellan-Jones is joined by Mel Exon, managing director of advertising agency BBH, and Chris Foxx from the BBC's tech desk. (Picture: A reporter walks by an Apple logo during a media event in San Francisco on September 9, 2015. Credit: AFP/Getty Images)