No ice buckets just turn off your phone.

Available for over a year

Bill begins the challenge he didn't know he was going to take on! A new study reckons one in three of us look at our phones within 5 minutes of waking, and we now have a "head down generation" - people walking along, eyes down and focussed on their phone and not on the path ahead and whether they're likely to knock you flying. Here's Bill's wakeup call.