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Episode details

World Service,12 Apr 2013,9 mins

Mickey Mouse goes to Europe

Witness History

Available for over a year

When Disney opened its first theme park in Europe, just outside Paris, it was beset with problems from the start. It was years before the venture would break even. Bob Fitzpatrick was the first CEO charged with launching Euro Disney, but his background was in the arts and he was more used to running operas and productions of Shakespeare than theme parks. (Image: Getty)

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