Product Placement

Available for over a year

Business Daily looks at product placement - how companies pay big money to get their products woven into the tapestry of a film or television programme. The man who zoomed in on the fast food industry in his movie Supersize Me, Morgan Spurlock, tells Lesley Curwen why he's now made a film about product placement, which was actually funded by product placement. A sense or irony, or has he sold out to the corporate world? Plus, can you really teach someone to be a great entrepreneur? Doug Richard says yes and explains how. Also, the "seekers" who use their business skills to help combat poverty.