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Episode details

World Service,31 Mar 2011,18 mins

The cost of war

Business Daily

Available for over a year

Today we'll be looking at the cost of war - and by cost we mean just that - how much the coalition is spending on its operation in Libya. How can countries with huge deficits afford a war when each missile sets them back up to half a million dollars? Justin Rowlatt interviews Frances Tusa, a journalist with the London based publication Defence Analysis. We'll also be asking whether mobile phones are replacing banks and how too much promotion can undermine your brand.

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