Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK.

Find out how to listen to other BBC stations

Episode details

World Service,29 Mar 2010,18 mins

Google: Papers Can Thrive!

Business Daily

Available for over a year

As Rupert Murdoch's Times and Sunday Times in Britain decide to charge for reading on-line, Google's chief economist talks about what papers will have to do if they want to survive. Hal Varian thinks they need to be more attractive. And Jakob Nielsen (described by the New York Times as "the guru of web page usability") on how we read differently on-line. But is it better? Lucy Kellaway on short term memory. Plus Lucy Kellaway on short-term memory.

Programme Website
More episodes