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Episode details

World Service,29 Sep 2009,25 mins

Squeaky Clean

Global Business

Available for over a year

WD40 is a 50-year-old spray on water repellant that thousands of users are still finding new uses for - and then they write in to share what they've found. Peter Day discovers some of the management secrets behind the company's top secret formula, and learns some lessons which other, much larger businesses could profit from.

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