Main content

Squeaky Clean

In San Diego, Peter Day investigates WD40’s secret formula and finds out how to run an international business using the promise of the original brand to navigate into the future.

WD40 is a 50-year-old spray on water repellant that thousands of users are still finding new uses for - and then they write in to share what they've found. Peter Day discovers some of the management secrets behind the company's top secret formula, and learns some lessons which other, much larger businesses could profit from.

Available now

25 minutes

Last on

Sat 26 Sep 200913:05GMT
BBC World Service Online

More episodes

Previous

Bankers on the Brink

Next

Media Mayhem

See all episodes from Global Business

Broadcasts

  • Tue 22 Sep 200908:05GMT
    BBC World Service Online
  • Tue 22 Sep 200912:05GMT
    BBC World Service Online
  • Tue 22 Sep 200919:05GMT
    BBC World Service Online
  • Wed 23 Sep 200900:05GMT
    BBC World Service Online
  • Sat 26 Sep 200913:05GMT
    BBC World Service Online

Advice For Entrepreneurs

Advice For Entrepreneurs

What is the one piece of advice successful global entrepreneurs would offer?

Download this programme

Download this programme

Subscribe to this programme or download individual episodes.