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Episode details

Radio 4,22 Sep 2025,42 mins

The Business of Being Seen

The Great Influencer Experiment

Available for over a year

As their experiment wraps up, Emily, Alun and Danyah must reckon with what they’ve learned. Did the experiment bring success, or expose the limits of life online? Is the pressure, scrutiny and demand of visibility worth continuing with? And beneath their stories lies a bigger question: can being a creator really be a sustainable career? The creator economy promises opportunity, but the business of turning attention into income is more precarious than it appears. Presenter: Osman Iqbal Editor: Matt Willis Sound: Tony Churnside Production co-ordinator: Brenda Brown

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