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Episode details

Radio 4,13 Aug 2020,28 mins

Keep up at the Back!

In Business

Available for over a year

The UK fitness industry employs twenty thousand people and is worth an estimated £5 billion to the economy. But - like most other industries - it shut down overnight in March. Some teachers and trainers made swift decisions to move online. Some businesses closed permanently. Will people want to return to busy gyms, even with the new protocols? Tanya Beckett dons her leotard to discover what shape the exercise industry is in, with the help of: Kelly Ravenscroft, fitness instructor Paul Connolly, personal trainer and head of Essex Training Nick Baklanov, marketing specialist at Hype Auditor Lizzie Broughton, Senior Insight Manager at UK Active Sophie Lawler, CEO of Total Fitness Producer: Beth Sagar-Fenton Editor: Penny Murphy

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