Two-minute Summary

BBC Scotland’s Local Television Hours

Genre
Arts5.35
Childrens 17.80
Comedy 5.96
Current Affairs 189.58
Drama 56.41
Entertainment 5.60
Factual46.60
Factual Entertainment12.61
Music Performance 16.35
News & Weather 300.82
Religion/Beliefs 1.68
Sport 150.22
Total hours808.98
Repeats196.22
Total hours1,005.20

BBC Scotland’s Radio Hours

BBC Radio Scotland9,159
Repeats1,167
Total hours10,326
BBC Radio nan Gàidheal2,517
Repeats791
Total hours3,308

BBC Scotland’s Network Television hours

Total hours243

Weekly Reach In Scotland % Television

BBC One
06/0777.7
07/0878.1
08/0977.7
BBC Two
06/0756.7
07/0857.0
08/0956.2
BBC ALBA
08/09 (Sept 08–March 09)5.5% (220,000)

Weekly Reach In Scotland % Radio

BBC Radio nan Gàidheal
06/0766.0
07/0868.0
08/0969.0
BBC Radio Scotland
06/0723.1 (981,000)
07/0821.4 (915,000)
08/0921.6 (932,000)
465,000

Reporting Scotland remains the most popular television news bulletin in Scotland with an average daily audience of 465,000 viewers across 2008.

45%

BBC Scotland television reaches 45% of the Scottish population in an average week.

TV highlights

The landmark television series, A History of Scotland, launched on BBC One Scotland in November 2008, reaching one in three of the Scottish population.

Radio highlights

Following the launch of five themed Zones on BBC Radio Scotland, the Comedy Zone has featured in the BBC iPlayer Top 10 on a number of occasions.

50%

At least 50% of BBC ALBA commissions are sourced from the independent production sector.

5

The five new Radio Scotland ‘Zones’ allow listeners direct access to a wealth of archive programmes.

Online Highlights

Unique users to the News Scotland website peaked at 2.8 million during the first week of September.

During January 2009, BBC Scotland’s newly launched Robert Burns site had half a million page impressions (PIs) generated by 140,000 unique users, a significant increase on the previous month when 16,000 PIs were generated by 7,000 unique users.

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