BBC Scotland has identified five specific objectives as a focus for development over the next year. Through these, we will aim to deliver the highest quality content, reach out to all of our audiences with programmes and services that appeal and are relevant, develop our web services and broadband offer in line with demand, seek to explore how creative partnerships might offer ways by which we can better support the broadcasting industry in Scotland and, in the process, ensure we have in place the mechanisms by which our staff can realise their full potential and reflect that in the content BBC Scotland delivers to its various audiences.

Audiences are at the heart of all that we do. For that reason we will concentrate heavily on delivering high quality, distinctive content, across radio, television and online, reflecting the experiences of those who live in Scotland to themselves and to other parts of the UK, be that through drama, comedy or news and current affairs.

Reach is of particular importance and we will look to maintain the strength of BBC Radio Scotland in its ability to connect with listeners across the country. A similar focus will be adopted in relation to BBC ALBA and the proposals to relocate some network programmes in Scotland will start to take shape during the year.

As we move ever-closer to a fully digital Scotland, we will continue to build our multiplatform and online presence, in the process offering effective navigation and web links and developing our local and learning websites.

We will look to identifying and exploring means by which we can, though appropriate public and private partnerships, help to support the broadcasting industry sector in Scotland. And training and skills development will be a priority as we seek to ensure that our staff are best equipped to deliver the content justly demanded of us by our audiences.

Key Priority Highlights

Distinctive, Innovative, High Quality Content

We will seek to reflect the experiences of all who live in Scotland, its people, places and potential. Landmark programming will feature prominently and, in news, there will be a renewed focus on the big stories as they impact on Scotland.

Value To All Audiences

We aim to ensure that our programmes and services reach out to audiences on every platform and in every genre.

Building Digital Scotland

Our priorities in 2009/10 are to make our web services as accessible and user-friendly as possible and to develop compelling content for broadband.

Partnerships

Creative partnerships and collaborations offer an important route towards developing a thriving and sustainable broadcast production base in Scotland. We will explore how best we might use our resources and technologies to help develop that base and support public service broadcasting in Scotland.

The Most Creative Place To Work

We will look to ways of developing our staff to ensure that their performance and potential is brought to bear on delivering the highest quality service for our audiences.