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The art of food branding

What goes into creating the world’s most iconic food brands?

Why do brands have such power over us?

Ruth Alexander talks to the designers influencing your decisions about what and where you eat.

Renowned graphic designer Paula Scher shares her insights on what it takes to create a visual identity that stands the test of time, including her work on the US fast-food restaurant Shake Shack.

And Arjen Klinkenberg, the creative mind behind Dutch company Tony’s Chocolonely, tells us how he designed its distinctive chocolate bar wrapper in just 10 minutes. Together they discuss what makes a design classic a classic and reveal the secret to building a brand that endures (hint: don’t tweak).

To get in touch with the show, please email: [email protected]

Producers: Izzy Greenfield and Sam Clack.

Available now

26 minutes

Last on

Sun 16 Mar 202509:32GMT
BBC World Service East and Southern Africa, Online, Americas and the Caribbean, UK DAB/Freeview & News Internet only

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Broadcasts

  • Thu 13 Mar 202504:32GMT
    BBC World Service
  • Thu 13 Mar 202513:32GMT
    BBC World Service except East and Southern Africa, News Internet & West and Central Africa
  • Thu 13 Mar 202518:32GMT
    BBC World Service East and Southern Africa & West and Central Africa only
  • Thu 13 Mar 202523:32GMT
    BBC World Service except East and Southern Africa & West and Central Africa
  • Sun 16 Mar 202509:32GMT
    BBC World Service East and Southern Africa, Online, Americas and the Caribbean, UK DAB/Freeview & News Internet only

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