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Don't call me an influencer!

Secrets of the social media food content creators

Social media is awash with videos of people trying out new recipes at home and exploring the best hidden foodie gems in cities around the world.

The stream of content seems endless – so how do the people making these videos keep up?

Ruth Alexander speaks to three people in the UK, USA and Vietnam about having six meals before 10am, the relentless pressure to keep up with viral trends, and what they cook for themselves when the camera is off.

Tod Inskip, Lylla Nha Vy and Jackie Gebel share the highs and lows of being a “content creator” and why they don’t like the term influencer.

Presenter: Ruth Alexander

Producers: Hannah Bewley and Elisabeth Mahy

If you would like to get in touch with the show, please email: [email protected]

(Image: Lylla Nha Vy, Tod Inskip and Jackie Gebel. Credit: Composite BBC)

Available now

26 minutes

Last on

Sun 8 Sep 202408:32GMT
BBC World Service except Europe and the Middle East & West and Central Africa

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Broadcasts

  • Thu 5 Sep 202403:32GMT
    BBC World Service
  • Thu 5 Sep 202412:32GMT
    BBC World Service except East and Southern Africa, News Internet & West and Central Africa
  • Thu 5 Sep 202417:32GMT
    BBC World Service East and Southern Africa & West and Central Africa only
  • Thu 5 Sep 202421:32GMT
    BBC World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
  • Thu 5 Sep 202422:32GMT
    BBC World Service Europe and the Middle East
  • Sat 7 Sep 202410:32GMT
    BBC World Service West and Central Africa
  • Sun 8 Sep 202408:32GMT
    BBC World Service except Europe and the Middle East & West and Central Africa

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