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Food in the metaverse

What food could look like in virtual worlds and what it means for restaurants.

Imagine a world where going out for dinner virtually - from the comfort of your own sofa - becomes the norm. Whether it sounds appealing or dystopian - there are restaurants, chefs and gamers already out there experimenting with food in virtual worlds.

Tamasin Ford speaks to the developer of a ‘foodverse’ that will feature everything from virtual dining and cookbook signing experiences to food-based virtual games and we hear from a large US restaurant chain on why they are playing with their customers in the metaverse. But what does a future of virtual worlds mean for the food industry? Will it be a niche pursuit or an invaluable tool? And could it threaten the existence of restaurants in the real world?

(Picture: person wearing VR headset. Credit: Getty/BBC)

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Contributors:

Supreet Raju: Co-Founder of OneRare
Tressie Lieberman: Vice President of Digital Marketing at Chipotle
Michelle Evans: Global Lead of Retail and Digital Consumer Insights at Euromonitor International.

Available now

28 minutes

Last on

Sun 3 Apr 202207:32GMT
BBC World Service except Europe and the Middle East

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  • Thu 31 Mar 202203:32GMT
    BBC World Service except Australasia, East Asia & South Asia
  • Thu 31 Mar 202204:32GMT
    BBC World Service Australasia, South Asia & East Asia only
  • Thu 31 Mar 202210:32GMT
    BBC World Service
  • Thu 31 Mar 202221:32GMT
    BBC World Service except East and Southern Africa, Europe and the Middle East & West and Central Africa
  • Thu 31 Mar 202222:32GMT
    BBC World Service Europe and the Middle East
  • Sun 3 Apr 202207:32GMT
    BBC World Service except Europe and the Middle East

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