Isolabella: Creating a fandom from scratch

The Broseley's musician's fans, known as 'The Angels', could rival Taylor Swift's 'Swifties' for the most avid and enthusiastic music community.

Isolabella is proving how you don't need a near-two-decade-long record deal to create your own organic fandom, which has gone international in only a matter of months.

Her fans have travelled thousands of miles to her gigs, she's connecting with people all over the world on her over-subscribed zoom calls and those fans are lapping up every tease she puts out for her tracks on social media. 'The Angels' have been creating viral TikTok dance moves for her songs from scratch, independent of the artist!

Supported by BBC Introducing and BBC Radio Shropshire, we love the big heart and production of this musician so much we've passed her tracks on to BBC Radio 1 and invited her to play on our stage at Camp Bestival Shropshire, at Weston Park.