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When It Hits the FanWhen it Hits The Fan: Golden RulesEpisodes Episode guide
Back up to: When It Hits the Fan
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6. Never Over Promise
David Yelland and Simon Lewis explain why managing expectations is a vital part of PR.
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7. Be Honest With Yourself
David Yelland and Simon Lewis explain the importance of self awareness in business.
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5. Know How To Go Off the Record
David Yelland and Simon Lewis explain how to speak to the media on and off the record.
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4. Prepare For A Crisis
David Yelland and Simon Lewis explain why even the best plans can go wrong in a crisis.
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3. The Media is Not Your Friend
David Yelland and Simon Lewis explain the need for caution when dealing with the media.
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2. Start Networking Now
David Yelland and Simon Lewis explain why networking is something everyone can do.
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1. Reputation is Everything
David Yelland and Simon Lewis explain why success is not the same as reputation.

