Alice Cruickshank
Alice Cruickshank is a content creator with a focus on ethical fashion. As a self-professed ‘maximalist’, Alice’s mission is to prove that ethical fashion is anything but bland, beige, and boring, and to turn on consumers to the sustainability conversation.
Elgin - Alice's Guide
A guide to Elgin wouldn't be complete without the wierd fish-lion guy.
Is ‘Un-Influencing’ The New Social Media Trend?
Alice explores the latest online trend of ‘un-influencing'.
Y2K/2000s Girl (feat Glownic Vintage) | Dress Like A...
“On Wednesdays we wear pink.” Alice gets a Y2K romcom-style makeover.
Alternative Fashion Influencer (feat Gutterbratz) | Dress Like A...
Goblincore is a vibe tbh.
Quick Upcycling Hack - Dyeing Your Clothes | Repair and Re-wear
What, like it’s hard? Alice shows us a quick clothes upcycling hack that anyone can do.
Are Digital Clothes The Solution To Our Fast Fashion Addiction?
Would you buy an outfit that only existed in a photo?
Does Wearing Jeans in the Bath Make Them Fit?
Wearing my jeans in the bath to make them fit. Seems legit.
The Affect of Climate Change on Scotland's Weather
Climate change could dramatically affect the weather in different parts of Scotland.
Is Your Christmas Jumper Killing The Planet? | The Conscious Closet
We need to talk about the impact our festive clothing has on the planet.
Second-hand Style Challenge with Zarah and Alice—The Social Presents, The Reluctant Environmentalist
Sustainable fashion is so expensive...or is it?
Recycling | Never Have I Ever
Alice takes the classic drinking game of Never Have I Ever and gives it an eco twist.
Why I Don't Support Vegan Leather | The Conscious Closet—The Conscious Closet, Sustainability and Style
Alice explains her beef with vegan leather.
Why is Fast Fashion So Cheap?—The Conscious Closet, Sustainability and Style
Are we asking the right questions about ethical fashion? Alice breaks it down.
Greenwashing | The Conscious Closet—The Conscious Closet, Sustainability and Style
Often your favourite fashion brands aren't as ethical as they seem, as Alice explains
Charity Shops - What Really Happens To Your Clothes | The Conscious Closet—The Conscious Closet, Sustainability and Style
Thinking of a lockdown closet clear-out? Here’s what really happens to your old clothes.














