Sliced Bread Podcast
Greg Foot investigates the so-called wonder products making bold claims. Are they the best thing since sliced bread, or marketing BS?
Sliced Bread is the series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out.
Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS?
Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it's worth spending their hard earned money on.
New episodes of Sliced Bread are released weekly on Thursdays wherever you get your podcasts. But if you're in the UK, you can listen to the latest episode on BBC Sounds first, a week earlier than anywhere else.
If you have a suggestion for a product to investigate, you can email the team on [email protected] or send a WhatsApp voice note via the number 07543 306807.
Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.
Episodes to download
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Toast - Farepak's Christmas Hampers
Thu 18 Dec 2025
What led to the collapse of the Christmas savings club Farepak?
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Toast - C&A's UK Stores
Thu 11 Dec 2025
The fashion chain C&A continues to thrive elsewhere, so why did it shut all its UK stores?
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Toast - Dasani Water
Thu 27 Nov 2025
Why did a successful bottled water from Coca-Cola come and go from the UK within 6 weeks?
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Toast - BlackBerry Smartphones
Thu 20 Nov 2025
How did the revolutionary BlackBerry device lose its grip on the handset market?
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Car Shampoos and Coatings
Thu 30 Oct 2025
Are special shampoos and coatings any good at cleaning and protecting your car?
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Scar Gels and Oils
Thu 9 Oct 2025
Greg Foot investigates the so-called wonder products making bold claims.
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Dough - The Future of Flight
Thu 25 Sep 2025
Can supersonic air travel make a comeback? Greg Foot examines future wonder products
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Dough - The Future of Housebuilding
Thu 11 Sep 2025
Could your future home be built by a robot bricklayer?
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Dough - The Future of Home Parcel Delivery
Thu 4 Sep 2025
Will delivery drones and robots make popping to the shops a thing of the past?
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Dough - The Future of Cars
Thu 28 Aug 2025
Will your car soon be driving you? Greg Foot examines the rise of future wonder products.
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Nail Polish and Gels
Thu 7 Aug 2025
Can nail polish and gels really last longer, 'strengthen' nails - and not cause damage?
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Standing Desks
Thu 31 Jul 2025
Can standing desks help relieve muscle tension, back pain, and reduce stress?
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Water Filters (Recorded Live at Cheltenham Science Festival)
Thu 10 Jul 2025
Can tap water filters take out what they claim?
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Toast - FHM
Thu 19 Jun 2025
FHM was once the UK's best-selling men's magazine so why did they stop printing it?
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Toast - Nike's FuelBand
Thu 12 Jun 2025
Nike's FuelBand fitness tracker was a runaway success so why did the company abandon it?
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Toast - Freeserve
Thu 5 Jun 2025
How did the internet service provider Freeserve reach dizzy heights then disappear?
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Toast - Woolworths
Thu 29 May 2025
What went wrong at Woolies? Sean Farrington examines the retailer's fortunes





