The virtual catwalk

Science presenter Rani Price meets Dr Melissa Kao, a scientist who has combined a large shop mirror with a video camera, motion sensor and computer. This allows shoppers to superimpose images of clothes onto their reflection, and share images via social networking sites.

Rani then meets Marta Tomecka, a computer scientist, who uses a computer programme to virtually model clothes on an avatar. She describes her educational background and how computer science would benefit anyone wanting to get into the fashion industry.