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Brand New World

In this week's Talking Business, Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

A hundred years ago only a handful of global brands were household names but the explosion in online retailing has led to a proliferation of brands around the world. At the same time consumers are becoming more fickle and harder to reach. In this week's Talking Business, Tanya Beckett hears from leading brand and advertising experts in London on the future of brands in a digital age.

30 minutes

Last on

Mon 20 Feb 201709:00GMT
BBC News Latin America & North America only

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Fake News

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The New Silk Road

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Clips

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Broadcasts

  • Fri 17 Feb 201715:30GMT
    BBC News except UK & UK HD
  • Sat 18 Feb 201700:30GMT
    BBC News except Latin America, North America, UK & UK HD
  • Sun 19 Feb 201705:30GMT
    BBC News except UK & UK HD
  • Sun 19 Feb 201712:30GMT
    BBC News except UK & UK HD
  • Sun 19 Feb 201718:30GMT
    BBC News except UK & UK HD
  • Sun 19 Feb 201723:30GMT
    BBC News Latin America & North America only
  • Mon 20 Feb 201701:30GMT
    BBC News Latin America & North America only
  • Mon 20 Feb 201709:00GMT
    BBC News Latin America & North America only