Fake it. Make it. Podcast it.
Podcasting has made some people famous very fast. Look closely at how they got there, and you see something revealing about the world we now live in. Jamie Bartlett investigates.
Jamie Bartlett is not Steven Bartlett. People mix them up more than you might think - but there is an important difference: Steven Bartlett is one of the most successful podcasters on the planet, and Jamie is not.
So what does Steven have that Jamie doesn't? And what does the answer tell us about the world we now live in?
In this first episode, Jamie digs into the origin stories of the UK's podcast kings - and discovers that in 2025, working out what's true, what's embellished, and what's just a really good story is harder than it sounds.
He also builds himself an AI companion, Jimmy Botlett, because if he's going to get to the bottom of how fakery took over the world, he's going to need all the help he can get.
Credits:
Presenter: Jamie Bartlett
Series Producer: Tom Pooley
Sound Design: Rob Speight
Production Coordinator: Neena Abdullah
Original music: Coach Conrad
Editor: Craig Templeton Smith
A Tempo+Talker production for BBC Radio 4.
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Broadcast
- Wed 11 Mar 202609:30BBC Radio 4
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Everything Is Fake
Jamie Bartlett investigates how fakery became the operating system of modern life.
