Main content

Robotaxis: Look, no hands!

David Yelland and Simon Lewis look at how to PR driverless cabs. Can the British public be persuaded to take a ride when there's no one at the wheel?

How do you PR the future? That's the question David Yelland and Simon Lewis are wrestling with this week. As Uber says it's 'ready to go' with driverless cabs, can the British public be persuaded to jump in?

How do you sell a vision?

Also, in the extended edition on BBC Sounds, they look at Gary Lineker's departure from the BBC and the PR rules around staying silent or speaking out. And when is a gift not just a gift? Possibly when it's a $400m plane. David and Simon pull back the covers on the world of freebies.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4

Available now

31 minutes

Last on

Thu 22 May 202520:00
BBC Radio 4

More episodes

Previous

The Spy Who Leaked Me

Next

You're Banned!

See all episodes from When It Hits the Fan

Featured

  • .

Broadcasts

  • Wed 21 May 202516:00
    BBC Radio 4
  • Thu 22 May 202520:00
    BBC Radio 4

8 tips for asking for a pay rise

8 tips for asking for a pay rise

David Yelland and Simon Lewis share their experience on how best to negotiate your salary

Podcast

  • When It Hits the Fan

    Who's in the news for all the wrong reasons? With David Yelland and Simon Lewis.