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If Then by Jill Lepore (Omnibus)

The story of Simulmatics, the US data company that paved the way for Facebook and Cambridge Analytica. Read by Laurel Lefkow.

How One Data Company invented the Future.

Jill Lepore uncovers the history of Simulmatics, the forgotten US data company that paved the way for Facebook, Amazon and Cambridge Analytica.

Jill is Professor of American History at Harvard University. A staff writer at The New Yorker and host of podcast The Last Archive, she is an award-winning writer of books on diverse topics, from American democracy to Wonder Woman.

Omnibus of five parts abridged by Eileen Horne.

Read by Laurel Lefkow.

Producer: Eilidh McCreadie

First broadcast on BBC Radio 4 in January 2021.

1 hour, 15 minutes

Last on

Sun 18 May 202502:30
BBC Radio 4 Extra

Broadcasts

  • Sat 17 May 202507:30
    BBC Radio 4 Extra
  • Sat 17 May 202512:30
    BBC Radio 4 Extra
  • Sat 17 May 202518:30
    BBC Radio 4 Extra
  • Sun 18 May 202502:30
    BBC Radio 4 Extra