Main content

Dog Food

Episode 10 of 12

Lord Sugar’s candidates create a new dog food to pitch to major retailers, but barking mad recipes and bland brands fail to impress. In the boardroom, another candidate is fired.

For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers.

In the kitchen, one team wrangles with their recipe, making a dog’s dinner of their signature dish, whilst on the other team a premium product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.

Available now

58 minutes

Last on

Wed 15 Mar 202301:00

Clips

Credits

RoleContributor
PresenterLord Sugar
ParticipantKarren Brady
ParticipantTim Campbell
Executive ProducerPaul Broadbent
Executive ProducerMandy Morris
Series ProducerNatalie Richardson
DirectorSarah Carnie
Production CompanyFremantleMedia

Broadcasts

  • Thu 9 Mar 202321:05
  • Wed 15 Mar 202300:45
  • Wed 15 Mar 202301:00

Apply to be on the show

Apply to be on the show

Got what it takes to impress Britain's toughest backer? The process starts here.

Meet the Candidates 2025

Meet the Candidates 2025

Learn all about the new candidates competing for Lord Sugar's investment and mentorship.