Electric Motorbike Advertising
The candidates brand and advertise a new electric motorbike, but confused concepts and violated visions result in one candidate being fired.
The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts.
Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject.
In the boardroom, sparks fly as one candidate is fired.
Last on
Clips
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Industry experts give the team some tough love
Duration: 01:21
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Joe’s vision for the billboard is hampered
Duration: 01:16
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Bradley’s acting debut hits the cutting room floor
Duration: 00:43
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We want to see more bike!
Duration: 01:07
Music Played
![]()
Sergey Prokofiev
Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights
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Steppenwolf
Born To Be Wild
Credits
| Role | Contributor |
|---|---|
| Presenter | Lord Sugar |
| Participant | Karren Brady |
| Participant | Tim Campbell |
| Executive Producer | Paul Broadbent |
| Executive Producer | Mandy Morris |
| Series Producer | Alice Scaysbrook |
| Director | Sarah Carnie |
| Production Company | FremantleMedia |
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