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Electric Motorbike Advertising

Episode 5 of 12

The candidates brand and advertise a new electric motorbike, but confused concepts and violated visions result in one candidate being fired.

The candidates are tasked with branding an electric motorbike and creating an advertising campaign before pitching to a panel of experts.
Passionate about motorbikes, one project manager has his vision ignored, while the other team's advertising campaign backfires when they focus on story rather than subject.

In the boardroom, sparks fly as one candidate is fired.

Available now

58 minutes

Last on

Thu 9 Feb 202300:20

Music Played

  • Sergey Prokofiev

    Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights

  • Steppenwolf

    Born To Be Wild

Credits

RoleContributor
PresenterLord Sugar
ParticipantKarren Brady
ParticipantTim Campbell
Executive ProducerPaul Broadbent
Executive ProducerMandy Morris
Series ProducerAlice Scaysbrook
DirectorSarah Carnie
Production CompanyFremantleMedia

Broadcasts

  • Thu 2 Feb 202321:00
  • Thu 9 Feb 202300:20

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