The Final
To convince Lord Sugar they're worthy of his cash, the last two candidates must now launch their businesses, with a little help from some of those who were fired.
Lord Sugar summons the two frontrunners to the heart of London’s financial district to set them their final challenge to win his £250,000 investment.
For their last chance to convince Lord Sugar they’re worthy of his cash, each finalist must launch their new business. Invited back to aid the two finalists are some of this year’s fired candidates.
In an intensive three-day challenge, the finalists must create a new brand for their company, produce a digital billboard and direct and edit a television advert before pitching to Lord Sugar and a room full of industry experts at London’s City Hall.
Back in the boardroom, business proposals are picked apart by Lord Sugar before, after twelve tough weeks, he finally declares, 'You’re Hired!'
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Clips
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Lord Sugar announces his newest business partner
Duration: 03:32
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"I'm a bag of nerves"
Duration: 00:25
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"It would change my whole life"
Duration: 00:36
Music Played
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Sergey Prokofiev
Romeo and Juliet, Op.64 (Act 1 Sc 2) Dance of The Knights
Credits
| Role | Contributor |
|---|---|
| Participant | Lord Sugar |
| Participant | Karren Brady |
| Participant | Claude Littner |
| Executive Producer | Paul Broadbent |
| Executive Producer | Emma Peach |
| Series Editor | Rebecca McLaughlin |
| Series Editor | Joe Wildman |
| Production Company | FremantleMedia |
Meet the Candidates 2025
Learn all about the new candidates competing for Lord Sugar's investment and mentorship.
