Who's Sorry Now?

When things go wrong in the corporate world the public expects an apology from the man or woman in charge. So why are some CEO's more comfortable with saying sorry and why won't some shoulder the blame? Evan Davis and guests discuss why sorry is sometimes the hardest word in business.

GUESTS

David Kirk, Partner, McGuire Woods

Mark Selby, Co-founder Wahaca, Mexican restaurant chain

Paul Charles, CEO and Founder of reputation management consultancy, The PC Agency

Producer: Julie Ball.