Meet the Vloggers
Peter Day meets the vloggers who start off making videos in their bedroom and end up being courted by big brands. Can these new relationships disrupt the old ways of marketing?
Vlogging may be the internet's new path to riches. Peter Day meets the Youtubers who start off making videos in their bedroom and end up being courted by big brands. Will these new relationships disrupt the advertising and broadcasting industries and, for those who make the big time, can their authentic appeal be maintained in the face of fame and money?
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Contributors to this programme
Jim Chapman
vlogger
Emily Hartridge
vlogger
Dom Smales
founder, Gleam
Nick Hayward
former head of creator collaborations and branded content, YouTube
James Emtage
executive producer, Telegraph Hill
Jonathan Hudson
digital marketing manager, Homebase
Nate Elliott
Vice President and Principal Analyst, Forrester Research
Broadcasts
- Thu 8 Jan 201520:30BBC Radio 4
- Sun 11 Jan 201521:30BBC Radio 4
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