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Premium Pudding

Episode 10 of 14

The candidates are asked to tap into an emerging trend by creating a brand new range of premium puddings.

The candidates are called to Tate Britain, where Lord Sugar tells them about the week's tasty task - tap into an emerging trend by creating a brand new range of premium puddings, before pitching in order to see them on the shelves of the country's major supermarkets.

In the kitchens, one team concocts a cheesecake infused with the nation's favourite drink, while the humble trifle undergoes an exotic makeover. The next day it's off to pitch their desserts to Britain's supermarket giants. One project manager gives strict instructions for the pitches - but will their team stick to the rules? While for one candidate in particular, everything hangs in the balance as the last meeting of the day sees them under extreme pressure.

In the boardroom, the orders are revealed. For one team, the sweet smell of success, but there's no sugar-coating for the losing team as Lord Sugar cooks up a storm. And there's a bittersweet twist in the tale before the boardroom once more hears the fateful phrase 'You're fired!'.

1 hour

Credits

RoleContributor
ParticipantLord Sugar
ParticipantKarren Brady
ParticipantNick Hewer
Executive ProducerCate Hall
Executive ProducerFrancesca Maudslay
Production CompanyBoundless Productions

Broadcasts

  • Wed 10 Dec 201421:00
  • Sun 14 Dec 201423:45
  • Mon 15 Dec 201400:00
  • Mon 15 Dec 201400:55
  • Tue 16 Dec 201400:20
  • Tue 16 Dec 201400:50

Meet the Candidates 2025

Meet the Candidates 2025

Learn all about the new candidates competing for Lord Sugar's investment and mentorship.