Coach Tours

The candidates receive an early-morning phone call telling them to meet Lord Sugar at South Mimms. After much speculation on where they could be headed, they finally pull into a service station off the M25. Waiting for them are two luxury coaches.

Lord Sugar explains that the teams have two days to create their very own coach tours, persuading punters to part with their cash and take day trips to top tourist attractions outside London.

One team decides to take a tour of Oxfordshire, the other plans a pilgrimage to Canterbury. Half head off on the quest to sell tickets, while the rest negotiate knock-down entry prices, some more successfully than others.

On the day of the tour, one coach is far from full and some have to endure excruciating sing-songs, while a limp lunch leaves customers less than delighted.

A trip to the boardroom finds one candidate hung out to dry, while Lord Sugar is in no mood for excuses. It's dressing downs and business lessons all round before one unlucky candidate hears the dreaded words 'You're Fired!'.