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Martin Sixsmith investigates how psychology is used in shaping our behaviour and desires through advertising, information campaigns and propaganda. From May 2014.

Martin Sixsmith looks at how psychology is used in shaping our behaviour and desires through advertising, information campaigns and propaganda.

He talks to Professor David Welch about the history of propaganda, particularly in war and times of social change, and examines the impact of advertising and the retail environment on our choices with the help of consumer behaviourist Nancy Puccinelli from Oxford University's Said Business School - and uncovers some surprising influences.

Produced by Sara Parker
A Falling Tree production for BBC Radio 4.

15 minutes

Last on

Wed 14 Feb 201802:15
BBC Radio 4 Extra

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See all episodes from In Search of Ourselves: A History of Psychology and the Mind

Broadcasts

  • Tue 20 May 201413:45
    BBC Radio 4
  • Tue 7 Jun 201614:15
    BBC Radio 4 Extra
  • Wed 8 Jun 201602:15
    BBC Radio 4 Extra
  • Tue 13 Feb 201814:15
    BBC Radio 4 Extra
  • Wed 14 Feb 201802:15
    BBC Radio 4 Extra