Episode 6
Evan Davis and guests serve up a smorgasbord of topics - from Swedish business and Ikea, to the Eurozone crisis and product proliferation.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV.
This week Evan and his guests serve up a smorgasbord of topics, from Swedish business and the IKEA model, to the crisis in the Eurozone crisis. They also discuss proliferation - how many different products should a company sell?
Joining Evan in the studio are John Vincent, co-founder of Leon Restaurants; Helena Morrissey, chief executive of global asset manager Newton Investment Management; Peter Jelkeby, senior vice president of Swedish chain store Clas Ohlson.
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