Beach Accessory
Business-based reality show. Lord Sugar tasks the candidates with creating a brand new beach accessory, before pitching their product to three big retailers.
Following an early morning call summoning the candidates to Heathrow airport, hopes are high for a sunshine getaway. No such luck for the candidates, though, as Lord Sugar sets the task of designing and creating a brand new beach accessory.
The task is centred on creating something completely original for the nation's sun worshipers, along with an eye-catching poster to promote their product. Candidates must then pitch their product to three big retailers in the hopes of securing orders and avoiding a place in the boardroom.
A surprise result leads to a fierce boardroom battle, where one more candidate is faced with hearing Lord Sugar's immortal words "You're fired".
Last on
Clips
![]()
Beach products pitch
Duration: 04:53
![]()
Taking One For The Team
Duration: 02:55
![]()
Boardroom Outrage
Duration: 02:13
![]()
Episode Two Highlights
Duration: 01:42
Credits
| Role | Contributor |
|---|---|
| Participant | Lord Sugar |
| Participant | Nick Hewer |
| Participant | Karren Brady |
| Executive Producer | Michele Kurland |
| Executive Producer | Sue Davidson |
| Series Editor | Mark Saben |
Meet the Candidates 2025
Learn all about the new candidates competing for Lord Sugar's investment and mentorship.
