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Episode 4

Episode 4 of 12

Reality series. Sir Alan Sugar challenges the teams to set up their own cosmetics business. They have just a few days to make and sell two new bath and beauty products.

Four weeks into his search for an apprentice, Sir Alan Sugar challenges the teams to set up their own cosmetics business.

They have just a few days to make and sell two new bath and beauty products. Using natural ingredients they must create a distinctive brand identity that will make their products stand out from the competition. But with complicated recipes and creative decisions to be made it is not long before both teams have worked themselves into a lather.

As they work up a sweat, can the teams make enough produce to sell or will they be stuck with too much stock? As ever, Nick and Margaret are there to keep a watchful eye on proceedings, and in the boardroom things quickly turn into a soap opera as Sir Alan sniffs out the mistakes to reveal which team smells like success and which has the whiff of defeat.

But who will be the next candidate to hear the immortal words: 'You're Fired!'?

1 hour

Last on

Fri 17 Apr 200900:25

Credits

RoleContributor
ParticipantLord Sugar
ParticipantNick Hewer
ParticipantMargaret Mountford
Executive ProducerMichele Kurland

Broadcasts

  • Wed 15 Apr 200921:00
  • Thu 16 Apr 200919:00
  • Fri 17 Apr 200900:25

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