Selling Power: Admen and No 10

Documentary which looks at how Britain's biggest advertising companies promoted the most unattractive product on earth - politicians. From the groundbreaking and controversial 'Yesterday's Men' through to the infamous Tony Blair 'Demon Eyes' campaign, it explores how best to sell power to a cynical public and is told by those who devised the memorable slogans, promotional films and negative adverts that won elections, changed the course of democracy and made their agencies fortunes.