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23/11/2007
Sales of Guinness are falling in the UK and Ireland. With British palates accustomed to lager and alcopops, Guinness are launching a lighter 'Guinness Red'.
The Guinness family have long been one of the richest in the UK, but sales of the famous black stout are falling in Britain and Ireland. The company could be forced to sell its iconic Dublin brewery. Fearful that the British palate has become accustomed to lager and alcopops, Guinness are launching a lighter drink called Guinness Red. Max Flint investigates.
Last on
Thu 13 Dec 200700:45
BBC One Northern Ireland
